The Truth Behind SEO: What Can It Do for Your Business?
As a search marketing agency operating for 20 years, we’re often asked questions on whether SEO is right for a business – “how can SEO help me?”, “is SEO a one-time project?”, “what are the...
Author: Samantha Beckham
Our 7 Top Tips for Comms in A Crisis
What is the right thing to do and say in a situation like this? We’re facing unpredictable times making it difficult to know what to do for the best. Many brands will choose to halt their comms...
Get Better Results With Biometric Testing
Data-driven analysis has long been a pillar of support in digital marketing. But as our online experiences become more user-centric, the time has come to take a step back and really consider how...
Google Search Console vs Google Analytics: What’s the Difference?
There is a common misconception that Google Search Console
(GSC) and Google Analytics (GA) offer the same functionality. Although they are
both important website analysis tools, that’s where the...
Why Should You Use Digital PR in Your SEO Strategy?
Over the years, PR has changed massively. Churning
out press releases and focusing solely on media relations is no more. With the
evolvement of digital PR, news can be spread further and faster...
What is Remarketing?
It has been stated many times before that ‘people hate ads’. But is this really true? Or do we just hate ads that disrupt our browsing with irrelevant content? Research actually found that 78 percent...
Have you met Vickie?
Next up in our ‘Meet the Experts’ series, we took the opportunity to catch up with Outreach Manager, Vickie Bailey. A long-serving member of WMG, Vickie...
Black Friday and Cyber Monday: The Stats That Matter
Over the past decade, Black Friday and Cyber Monday (BFCM)
have become renowned shopping events in the UK. However, in recent years, consumers
argue the novelty has worn off. Research conducted...
13 Digital Marketing Trends for 2020
The New Year (yes, 2020) is just around the corner. Scary? A little.
But as Christmas fast approaches and a new year looms, this time of year
presents a perfect opportunity to consider trends for...
One Month to Go: Top Tips To ‘Sleigh’ Your Christmas Digital Campaign
Ah Christmas. The most wonderful – and often lucrative – time of the year for many brands. Pumpkin spiced lattes are out the window and ‘sweater weather’...
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