Tom Walkden, Author at WMG

Author: Tom Walkden

Programmatic Advertising: Less Competition, More Opportunity

Written by Tom Walkden on 15/06/2020. Posted in DISPLAY AND PROGRAMMATIC, INSIGHT AND ANALYSIS.

There’s been lots of coverage of the effects of COVID-19 on digital over the past few months, and I’d like to add to this with some of the more positive benefits it is bringing to programmatic...

Should I Be Running a Branded Search Campaign?

Written by Tom Walkden on 07/11/2019. Posted in PAY-PER-CLICK (PPC).

A common question we’re often asked is why we are (or why we’re not) bidding on a brand as part of a paid search strategy. Managing a PPC account...

Is Your Landing Page Experience Below Average?

Written by Tom Walkden on 11/07/2019. Posted in CRO AND UX, PAY-PER-CLICK (PPC), SEO.

Optimising landing pages for organic results through SEO methods are often seen as the key priority for many webmasters, but there are benefits that can be seen through your PPC activity too. Paid...

Author: Tom Walkden

Programmatic Advertising: Less Competition, More Opportunity

Should I Be Running a Branded Search Campaign?

Is Your Landing Page Experience Below Average?

ADDRESS

CONTACT US

NEWSLETTER